I built Everscribn's website with SEO baked into the architecture, not bolted on after. The process started with the keyword research: the 20-cluster document defined the site's information architecture, so every page and URL maps to a search intent rather than an org chart. From there I wireframed the core pages (home, services, practice-area content hubs), designed a clean editorial identity that signals credibility to legal buyers, and developed the site in [Webflow / hand-coded HTML, CSS, and JavaScript]. On-page SEO — semantic heading structure, internal linking between clusters, meta and schema markup — was implemented during the build, not retrofitted. The result is a site where the content strategy and the codebase are the same system: writers work from the Sheets keyword file, and every new article already has a home in the site structure.